August 6 - 7, 2019

The Lumber Exchange, Minneapolis, MN

In recent marketing history, the word Digital dominates every conversation. Emerging channels and technologies have increased opportunities for customer engagement, but the overwhelming onslaught of pop-ups, emails and banners have turned into white noise that customers actively avoid. Many brand marketers are awakening from the digital fog to the more personal and impactful power of print.

The print event will introduce you to strategies to not only capitalize on print as a profit-driving marketing channel but to engage in a more meaningful manner with your customers.

Actionable Insights

With interactive panel discussions and hands-on workshops, master the skills you need to stay competitive. From the latest strategies to new technologies and innovations, this is the one-of-a-kind educational experience you can’t afford to miss.

Inspiring Keynote Speakers

Hear from some of today’s most compelling and sought-after disruptors & pioneers leading the charge in direct marketing advancements.

1:1 Business Connections

Elevate your bottom line & career through unique 1:1 networking discussions aimed to bring together senior marketing executives, innovative thought leaders as well as the industry’s major solution providers and partners.

who should attend

The print event will target the following industries and roles from the small, medium and large enterprises including the Inc. 5000, Russell 2000, Global 2000, Fortune 500, NLJ 500, Entrepreneur Franchise 500 and other non-ranked entities.

Industries:

    • Apparel
    • Automotive
    • Cosmetics
    • Digitally Native Brands
    • Financial Services
    • Franchisors
    • Food & Beverage
    • Grocery
    • Health & Wellness
    • Hospitality
    • Luxury Products
    • Manufacturers
    • Natural Products (including Cannabis)
    • Pharmaceutical
    • Professional Services
    • Retail
    • Subscription Services
    • Technology
    • Telecommunications
    • Travel & Tourism

Responsibilities & Roles:

    • Analytics
    • Business Development
    • Customer Experience
    • Customer Service
    • Demand Generation
    • Digital
    • Finance
    • Marketing
    • Marketing Operations
    • Sales

meet our 2019 advisory board + speakers

We’ve brought together some of today’s most innovative and cutting edge leaders to share the insights you need to hear.

Check back regularly to discover new Advisors & Presenters as we continue to update the agenda.

CO-CHAIR: Neil O’Keefe
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CO-CHAIR: Neil O’Keefe

Vice President, Enterprise CRM & Loyalty Marketing

1-800-Flowers

Stewart Anderson
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Stewart Anderson

Founder

Beast + Buckle

Faye Bliese
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Faye Bliese

Director, Brand and Digital Transformation

Land O'Lakes

Steve Bonoff
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Steve Bonoff

President

Printing Industry Midwest (PIM)

Louis Cohen
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Louis Cohen

CMO and Vice President, Marketing & Digital Engagement

Wolters Kluwer

Craig Conti, MBA
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Craig Conti, MBA

Global Marketing - Auscultation

3M

Jason Feifer
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Jason Feifer

Editor In Chief

Entrepreneur Magazine

Mike Fitzsimons
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Mike Fitzsimons

Chief Executive Officer and Founder

DeskNet

Chris Foster
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Chris Foster

Vice President of Business Development

Modern Postcard

Lewis Gersh
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Lewis Gersh

Chief Stamp Licker

Pebblepost

Adam Gertz
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Adam Gertz

Vice President of Information Technology

Bolger

Jeremy Goldman
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Jeremy Goldman

Founder & CEO

Firebrand Technologies

Keith Goodman
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Keith Goodman

Vice President of Corporate Solutions

Modern Postcard

Laura N. Hanson
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Laura N. Hanson

Marketing Director

Grande Communications

Stacey Hawes
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Stacey Hawes

President, Data Practice

Epsilon

Erin Madsen
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Erin Madsen

Vice President of Content

MSP-C

Mike Messersmith
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Mike Messersmith

General Manager

Oatly

Steve Rhodes
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Steve Rhodes

Senior Innovations Specialist

Japs-Olson

Elizabeth	Ross
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Elizabeth Ross

President and Chief Executive Officer

Periscope

Debbie Roth
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Debbie Roth

Vice President of Sales and Marketing

Japs-Olson

Chris Schermer
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Chris Schermer

President and Chief Executive Officer

SCHERMER

Melissa Tanzosh
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Melissa Tanzosh

Senior Director Product Management

PebblePost

Kristi Wraspir
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Kristi Wraspir

Director of CRM and Personalization

Best Buy

Steve Yaeger
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Steve Yaeger

Vice President and Chief Marketing Officer

Star Tribune Media

Brochure-Full

Download the 2019 Program Brochure

Click image or button to download the brochure

agenda-at-a-glance

*Agenda is subject to change.

Breakfast + Registration

Masterclass One: Print Marketing for Digital Natives

Once upon a time, digital marketing was an unknown frontier. Today, however, many marketers get their start in digital strategy, sometimes event by building their own digitally native brand. This workshop will help digitally native marketers translate their skills to print marketing and learn new skills specific to the art of customer acquisition and retention via print materials.

  • Erin Madsen, Vice President of Content, MSP-C

Networking Break

Masterclass Two: Measurement and Mail – Data Collection and Analytics Tactics for Direct Mail Marketing

In many ways, B2B brands are leading the charge when it comes to innovation in print marketing. Therefore, we are offering a workshop from a B2B perspective about creative approaches to print for everyone. Whether you are B2B or B2C you will learn about smart timing, tech tie ins and calls to action that will deliver bottom-line results.

  • Chris Schermer, CEO and Founder, Schermer

Networking Luncheon for Workshop Participants

Chairs’ Welcoming Remarks

  • Neil O’Keefe, Vice President of Enterprise Marketing and CRM, 1-800-FLOWERS.COM Inc.

CO-CHAIR: Neil O’Keefe

Panel: Print, Digital and Social – How to Take the Best of Each for an Ideal Omnichannel Strategy

Print serves brand marketers best not as an isolated funnel, but as a key player in a larger omnichannel strategy. Each channel has its part to play and new tools for tracking print engagement make it increasingly measurable. Panelists will discuss the best approaches to targeting customers across all channels in order to achieve integrated marketing success.Moderator:

  • Jeremy Goldman, Founder & CEO, Firebrand Group
Panelists:
  • Mike Messersmith, General Manager - US, Oatly
  • Faye Bliese Director of Brand and Digital Transformation, Land O' Lakes Inc.

Faye Bliese
Jeremy Goldman
http://www.jeremygoldman.com/
Mike Messersmith

Mike Messersmith has led all aspects of business and organizational strategy and execution for OATLY since its launch in the United States in 2017. Prior to his role at OATLY, Mike held senior marketing roles at The Nature’s Bounty Company, Chobani and Frito-Lay and was an Officer in the US Navy.  He lives in NYC […]

From Coupons to Codes: Analyzing Attribution in Print Marketing

In order to justify the expense of print, marketers need to prove that it pays off in actual sales. Whether via coupons, unique URLs, targeted codes or other methods, print attribution is becoming increasingly possible and this session will explore and evaluate the various options.

  • Lou Cohen, Vice President of Marketing and Digital Engagement, Wolters Kluwer

Louis Cohen

Lou Cohen brings twenty years of Digital Marketing expertise to Wolters Kluwer Legal & Regulatory US as the CMO & VP of Marketing & Digital Engagement. In this role, Lou leads the division’s Marketing organization to engage and enable legal, business and healthcare compliance professionals to be more effective and efficient. Including three domestic & […]

http://www.WoltersKluwerLR.com/

Networking Break

Presentation: Direct mail is new. Seriously.

Technology has changed everything and direct mail marketing has not been left behind. It is smarter, faster, more impactful and can be seamlessly integrated into digital marketing efforts, such as email, web display and mobile. In this session, you will learn best practices on how to create and implement highly effective direct mail programs. This includes how to leverage your customer and prospect data to create relevant, multi-touch campaigns that drive new business and boost ROI.

  • Keith Goodman, Vice President of Corporate Solutions, Modern Postcard

Keith Goodman

Keynote: From Pixels to Print, A Creative Revolution

The tactile and inherently engaging nature of Print, when paired with the measurable and ever present reality of digital marketing, has us on the verge of a creative revolution. We will close day one with a presentation on where print marketing is headed as brands get on board and become increasingly innovative in this not new, but newly exciting channel.

  • Elizbeth Ross, CEO, Periscope

Elizabeth Ross

Chairs’ Closing Remarks

  • Neil O’Keefe, Vice President of Enterprise Marketing and CRM, 1-800-FLOWERS.COM Inc.

CO-CHAIR: Neil O’Keefe

Networking Reception

Day 1 Concludes

Breakfast + Registration

Chairs’ Opening Remarks

  • Neil O’Keefe, Vice President of Enterprise Marketing and CRM, 1-800-FLOWERS.COM Inc.

CO-CHAIR: Neil O’Keefe

Digital Workflows to Automate Communication in Print

  • Adam Gertz, Vice President of Information Technology, Bolger

Adam Gertz

Presentation: An Account Based Approach to Personalization in Print

Everyone is talking about the benefits of Personalized Content, but few companies, particularly those in heavily regulated industries, are able to deliver at every customer touch point. Aflac and DeskNet will talk about how to enable your Sales and Marketing teams to communicate with customers at the individual Account level while adhering to complex compliance regulations. We will discuss the impact this has on building customer rapport, driving enrollment rates, and laying the foundation for loyalty, as well as, the myriad of cost savings benefits! This is must-see if customer retention and sales enablement are at the top of your list.

  • Mike Fitzsimons, CEO, DeskNet

Mike Fitzsimons

Mike Fitzsimons, DeskNet’s CEO and founder, has over 25 years’ experience in the field of automated publishing.  Mike has overseen the development of and the delivery of numerous solutions that enable DeskNet’s customers to automate the creation and distribution of their publications, marketing materials, and client reports. DeskNet’s SaaS platform, ContentWelder ™, combines compliant content […]

Networking Break

Presentation: Why Your Audiences’ Brains Light Up to Storytelling + Print

New MRI studies have proven something we’ve known since the Dawn of Time: all humans love great stories with compelling characters. This simple, common, shared attribute has been hard-wired in our DNA across time and continents. It’s simply easier for people to understand ideas if they’re told as a story. This presentation will address practical techniques, and case studies on why and how to use storytelling + print to attract and retain customers…and authentically connect you with your audience.

  • Chris Foster, Vice President of Business Development, Modern Postcard

Chris Foster

Everything Old is New Again: Is Direct Mail the Biggest Marketing Disruptor?

As established brands become more reliant on digital marketing and digitally native businesses become commonplace, it’s safe to say the direct-to-consumer approach is re-inventing the path to purchase. Yet, with a laser-focus on digital — and therefore an increasingly noisy digital marketing landscape — are businesses missing out on physical-world advertising touch-points poised to be the new tools for marketing disruption? During this session, Lewis Gersh, Chief Stamp Licker at PebblePost, will discuss the latest, evidence-supported ways direct mail is evolving to complement digital strategies; this includes how marrying the best parts of digital and physical world marketing can create exciting, sustainable and disruptive customer experiences that optimize conversion by reaching shoppers at home and in the physical world.

  • Lewis Gersh, Chief Stamp Licker, PebblePost

Lewis Gersh

Lewis Gersh is CEO of PebblePost. Prior to PebblePost, Lewis founded Gersh Venture Partners (later Metamorphic Ventures), one of the first and largest seed venture funds in the country, focused primarily on B2B marketing and e-commerce technologies. The fund specialized in retargeting, e-commerce and database marketing. Prior to Metamorphic, Lewis founded and ran Worldly Information […]

https://blog.pebblepost.com/author/lewis-gersh

Pre-Lunch Remarks

  • Bart Prins, President, Strategic Partnerships, Taylor Communications

Networking Luncheon

SHATTER The Digital Mindset – Print with ATTITUDE!

It’s a competitive marketplace – success requires embracing the environment. Are you standing out in the mailbox? Are you being as efficient as you can be? It’s all about the consumer.... what do they want?Tangible, touchable... print is an easy medium to develop and leverage to maintain the consumer relationship. You know this! Brands should consider innovating and testing alternative print methods. WHY? To supplement their direct marketing strategy; deliver their message and drive incremental sales. Learn and remember how unique formats are a terrific way to drive differentiated messages and powerful calls-to-action. Listen to the experts as they share how to use this powerful medium to complement your programs and market to multi-generations.Key Session Takeaways:

  1. How print drives response
  2. Visual, touch and smell – why your senses matter
  3. Learn why the future of digital is print
Moderator:
  • Steve Rhodes, Senior Innovation Specialist, Japs-Olson
Panelists:
  • Laura N. Hanson, Marketing Director, Grande Communications
  • Victoria Jayes, Account Supervisor, FARM
  • Debbie Roth, Vice President of Sales and Marketing, Japs-Olson

Steve Rhodes

Panel: Print as a Disruptive Marketing Force

If you think of print as an out-dated marketing method that you have to dust-off in order to bring back to relevance, think again. Success in print comes not from revisiting old strategies, but from incorporating it as a disruptive force and seeing it through a 2019 lense.Moderator:

  • Steve Bonoff, President, Printing Industry Midwest (PIM)
Panelist:
  • Craig Conti, Global Marketing, 3M
  • Stacey Hawes, President, Data Practice, Epsilon
  • Steve Yaeger, CMO, Star Tribune Media

Steve Bonoff

Steve Bonoff is president of Printing Industry Midwest, the not-for-profit trade organization representing the Midwest’s leading print service providers. Bonoff has nearly twenty-years in graphic communications’ association leadership. He joined the International Prepress Association (IPA) in 1999 as Director of Member Services and was named President of IPA in 2001. As president, he initiated groundbreaking […]

https://www.pimw.org/about-us/pim/pim-staff/steve-bonoff-pim-president/
Craig Conti, MBA
Stacey Hawes
https://us.epsilon.com/people-based-marketing-solutions-epsilon/stacey-hawes
Steve Yaeger
http://www.startribunecompany.com/learn-about-us/our-leadership/steve-yaeger/

Networking Break

Panel: Case Studies in how Digitally Native Brands are using Print to Differentiate

Some of the most creative print marketing campaigns come not from long-established traditional brands, but from their digitally native competitors. Learn from some of these brands why they are reaching out of the digital sphere and finding profitable results from physical marketing materials.Moderator:

  • Jason Feifer, Editor-in-Chief, Entrepreneur Media
Panelist:
  • Stewart Anderson, Founder, Beast & Buckle

Stewart Anderson
Jason Feifer

Jason Feifer is editor in chief of Entrepreneur magazine, and host of two podcasts: Pessimists Archive (iTunes, site), about the history of unfounded fears of innovation, and Problem Solvers (iTunes, site), about how entrepreneurs solve unexpected problems in their business. He was previously an editor at Fast Company, Men’s Health, Maxim, and Boston, and has […]

https://www.jasonfeifer.com/

Panel: The Real World Restart: How the Right Mailer can Retain and Reactivate

Many people have learned to tune out banner ads, e-mail, even push notifications, but print has the power to break through all that noise. When a once active customer has perhaps disengaged from your brand, a well designed and timely mailer can bring them back to your website or close the deal on an abandoned cart. Learn from brand leaders how they determine the right customers and timing for their print marketing efforts.Moderator:

  • Melissa Tanzosh, Senior Director Product Management, PebblePost
Panelists:
  • Kristi Wraspir, Director of CRM and Personalization, Best Buy

Melissa Tanzosh
Kristi Wraspir

With over 25 years of direct mail experience, Kristi Wraspir has ridden the evolutionary wave of direct response, digital marketing and personalization. Kristi cut her marketing teeth at Fingerhut as a Marketing Analyst, continuing onto North American Membership Group where she led Product Marketing, and today is leading Best Buy’s CRM Strategy + Personalization team. […]

Chairs’ Closing Remarks

  • Neil O’Keefe, Vice President of Enterprise Marketing and CRM, 1-800-FLOWERS.COM Inc.

CO-CHAIR: Neil O’Keefe

Event Concludes

VENUE

The Lumber Exchange

10 South 5th St
Minneapolis, MN 55402

MORE INFORMATION

thank you to our 2019 sponsors

founding sponsors

lead sponsor

supporting sponsor

associate sponsors

exhibiting sponsors

lead media partner

lead local media partner

association partner

luncheon sponsors

media partners

sponsorship opportunites

Top 5 Reasons Why Sponsoring & Exhibiting at The Print Event is Different from other Shows

1. Exhibit Equality!

We’ve stopped the arms race of booth construction. No longer will you need to spend tons of money and hours on designing, building, shipping, constructing, staffing and deconstructing your exhibit booth as every single sponsor and exhibitor will receive the same 10 x 10 space. We will challenge our exhibitors to get as creative as possible within 100 square feet and halt the need to always “one-up” the competition.

2. Attendee Lists for All!

Whether you’re a top sponsor or a valued exhibitor, every single client of Momentum’s will receive an electronic copy of the opt-in attendee list so you can continue driving value from your time at The Print Event.

3. Advanced Audience Analytics

All sponsors and exhibitors will receive a deep audience analysis post-event that can categorize attendees by a number of criteria including company size, number of employees, industry and top digital marketing technologies used.

4. We're Designed for Brands

The Print Event will be offering reduced-fee delegate passes for marketers from brands in order to ensure we deliver the audience that you value most. While this means that solutions will pay more, it helps us ensure that we have the right balance of buy-side and sell-side attendees in the room.

5. No Exhibit-Only Passes!

How frustrating can it be when you’ve spent tons of money and hours on your exhibit only to see most of your swag scooped up by unqualified attendees who just roam the miles of aisles? The Print Event will not be offering any exhibit-only passes as this is a serious business conference first designed for those seeking the knowledge and connections required for them to do their jobs better.

ready to get your brand in front of leading print and technology influencers?

Sponsorship opportunities are available in a variety of price ranges. For more information, please contact Benjamin Greenzweig at Ben@momentumevents.com.

did you know?

101

101 million U.S. adults made a catalog purchase.

28

Adding direct mail to your digital ad campaign boosts your conversion rate by 28%.

47

47% of Millenials actually check their physical mailbox each day.

44

44% of people said they had visited a brand’s website after receiving direct mail; 34% searched online.

pricing

Save the date and plan to join hundreds of senior marketing professionals & cutting-edge industry innovators as we explore the latest trends & time-tested tactics behind generating increased performance from a truly integrated offline and online strategy.

Click here to view cancellation/refund/transfer policy.
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ACCOMMODATIONS

Information for Hotel Reservations

The conference has negotiated discounted hotel rates for The Print Event attendees. Hotel reservations are taken on a first-come, first served, space available basis.

Room Rates

Standard Guestrooms: $159 plus tax per night

Reservation Deadline is 7.19.19

To guarantee a room at the discounted rate, all reservations must be received by July 19, 2019.

Making Reservations

A dedicated website is now available for attendees to book their hotel rooms online. Reservations can be made by clicking here.

Deposit

All reservation requests must be accompanied by a credit card guarantee for a deposit of one night’s room and tax for each room reserved.

AC Hotel by Marriott Minneapolis Downtown
AC Hotel by Marriott Minneapolis Downtown

Address: 401 Hennepin Ave, Minneapolis, MN 55401
Phone: (612) 338-0700

Copyright 2018 Momentum Events. All rights reserved.