The Lumber Exchange, Minneapolis, MN
The Lumber Exchange, Minneapolis, MN
In recent marketing history, the word Digital dominates every conversation. Emerging channels and technologies have increased opportunities for customer engagement, but the overwhelming onslaught of pop-ups, emails and banners have turned into white noise that customers actively avoid. Many brand marketers are awakening from the digital fog to the more personal and impactful power of print.
The print event will introduce you to strategies to not only capitalize on print as a profit-driving marketing channel but to engage in a more meaningful manner with your customers.
With interactive panel discussions and hands-on workshops, master the skills you need to stay competitive. From the latest strategies to new technologies and innovations, this is the one-of-a-kind educational experience you can’t afford to miss.
Hear from some of today’s most compelling and sought-after disruptors & pioneers leading the charge in direct marketing advancements.
Elevate your bottom line & career through unique 1:1 networking discussions aimed to bring together senior marketing executives, innovative thought leaders as well as the industry’s major solution providers and partners.
The print event will target the following industries and roles from the small, medium and large enterprises including the Inc. 5000, Russell 2000, Global 2000, Fortune 500, NLJ 500, Entrepreneur Franchise 500 and other non-ranked entities.
We’ve brought together some of today’s most innovative and cutting edge leaders to share the insights you need to hear.
Check back regularly to discover new Advisors & Presenters as we continue to update the agenda.
*Agenda is subject to change.
Once upon a time, digital marketing was an unknown frontier. Today, however, many marketers get their start in digital strategy, sometimes event by building their own digitally native brand. This workshop will help digitally native marketers translate their skills to print marketing and learn new skills specific to the art of customer acquisition and retention via print materials.
In many ways, B2B brands are leading the charge when it comes to innovation in print marketing. Therefore, we are offering a workshop from a B2B perspective about creative approaches to print for everyone. Whether you are B2B or B2C you will learn about smart timing, tech tie ins and calls to action that will deliver bottom-line results.
Print serves brand marketers best not as an isolated funnel, but as a key player in a larger omnichannel strategy. Each channel has its part to play and new tools for tracking print engagement make it increasingly measurable. Panelists will discuss the best approaches to targeting customers across all channels in order to achieve integrated marketing success.Moderator:
Mike Messersmith has led all aspects of business and organizational strategy and execution for OATLY since its launch in the United States in 2017. Prior to his role at OATLY, Mike held senior marketing roles at The Nature’s Bounty Company, Chobani and Frito-Lay and was an Officer in the US Navy. He lives in NYC […]
In order to justify the expense of print, marketers need to prove that it pays off in actual sales. Whether via coupons, unique URLs, targeted codes or other methods, print attribution is becoming increasingly possible and this session will explore and evaluate the various options.
Lou Cohen brings twenty years of Digital Marketing expertise to Wolters Kluwer Legal & Regulatory US as the CMO & VP of Marketing & Digital Engagement. In this role, Lou leads the division’s Marketing organization to engage and enable legal, business and healthcare compliance professionals to be more effective and efficient. Including three domestic & […]http://www.WoltersKluwerLR.com/
Technology has changed everything and direct mail marketing has not been left behind. It is smarter, faster, more impactful and can be seamlessly integrated into digital marketing efforts, such as email, web display and mobile. In this session, you will learn best practices on how to create and implement highly effective direct mail programs. This includes how to leverage your customer and prospect data to create relevant, multi-touch campaigns that drive new business and boost ROI.
The tactile and inherently engaging nature of Print, when paired with the measurable and ever present reality of digital marketing, has us on the verge of a creative revolution. We will close day one with a presentation on where print marketing is headed as brands get on board and become increasingly innovative in this not new, but newly exciting channel.
Everyone is talking about the benefits of Personalized Content, but few companies, particularly those in heavily regulated industries, are able to deliver at every customer touch point. Aflac and DeskNet will talk about how to enable your Sales and Marketing teams to communicate with customers at the individual Account level while adhering to complex compliance regulations. We will discuss the impact this has on building customer rapport, driving enrollment rates, and laying the foundation for loyalty, as well as, the myriad of cost savings benefits! This is must-see if customer retention and sales enablement are at the top of your list.
Mike Fitzsimons, DeskNet’s CEO and founder, has over 25 years’ experience in the field of automated publishing. Mike has overseen the development of and the delivery of numerous solutions that enable DeskNet’s customers to automate the creation and distribution of their publications, marketing materials, and client reports. DeskNet’s SaaS platform, ContentWelder ™, combines compliant content […]
New MRI studies have proven something we’ve known since the Dawn of Time: all humans love great stories with compelling characters. This simple, common, shared attribute has been hard-wired in our DNA across time and continents. It’s simply easier for people to understand ideas if they’re told as a story. This presentation will address practical techniques, and case studies on why and how to use storytelling + print to attract and retain customers…and authentically connect you with your audience.
As established brands become more reliant on digital marketing and digitally native businesses become commonplace, it’s safe to say the direct-to-consumer approach is re-inventing the path to purchase. Yet, with a laser-focus on digital — and therefore an increasingly noisy digital marketing landscape — are businesses missing out on physical-world advertising touch-points poised to be the new tools for marketing disruption? During this session, Lewis Gersh, Chief Stamp Licker at PebblePost, will discuss the latest, evidence-supported ways direct mail is evolving to complement digital strategies; this includes how marrying the best parts of digital and physical world marketing can create exciting, sustainable and disruptive customer experiences that optimize conversion by reaching shoppers at home and in the physical world.
Lewis Gersh is CEO of PebblePost. Prior to PebblePost, Lewis founded Gersh Venture Partners (later Metamorphic Ventures), one of the first and largest seed venture funds in the country, focused primarily on B2B marketing and e-commerce technologies. The fund specialized in retargeting, e-commerce and database marketing. Prior to Metamorphic, Lewis founded and ran Worldly Information […]https://blog.pebblepost.com/author/lewis-gersh
It’s a competitive marketplace – success requires embracing the environment. Are you standing out in the mailbox? Are you being as efficient as you can be? It’s all about the consumer.... what do they want?Tangible, touchable... print is an easy medium to develop and leverage to maintain the consumer relationship. You know this! Brands should consider innovating and testing alternative print methods. WHY? To supplement their direct marketing strategy; deliver their message and drive incremental sales. Learn and remember how unique formats are a terrific way to drive differentiated messages and powerful calls-to-action. Listen to the experts as they share how to use this powerful medium to complement your programs and market to multi-generations.Key Session Takeaways:
If you think of print as an out-dated marketing method that you have to dust-off in order to bring back to relevance, think again. Success in print comes not from revisiting old strategies, but from incorporating it as a disruptive force and seeing it through a 2019 lense.Moderator:
Steve Bonoff is president of Printing Industry Midwest, the not-for-profit trade organization representing the Midwest’s leading print service providers. Bonoff has nearly twenty-years in graphic communications’ association leadership. He joined the International Prepress Association (IPA) in 1999 as Director of Member Services and was named President of IPA in 2001. As president, he initiated groundbreaking […]https://www.pimw.org/about-us/pim/pim-staff/steve-bonoff-pim-president/
Some of the most creative print marketing campaigns come not from long-established traditional brands, but from their digitally native competitors. Learn from some of these brands why they are reaching out of the digital sphere and finding profitable results from physical marketing materials.Moderator:
Jason Feifer is editor in chief of Entrepreneur magazine, and host of two podcasts: Pessimists Archive (iTunes, site), about the history of unfounded fears of innovation, and Problem Solvers (iTunes, site), about how entrepreneurs solve unexpected problems in their business. He was previously an editor at Fast Company, Men’s Health, Maxim, and Boston, and has […]https://www.jasonfeifer.com/
Many people have learned to tune out banner ads, e-mail, even push notifications, but print has the power to break through all that noise. When a once active customer has perhaps disengaged from your brand, a well designed and timely mailer can bring them back to your website or close the deal on an abandoned cart. Learn from brand leaders how they determine the right customers and timing for their print marketing efforts.Moderator:
With over 25 years of direct mail experience, Kristi Wraspir has ridden the evolutionary wave of direct response, digital marketing and personalization. Kristi cut her marketing teeth at Fingerhut as a Marketing Analyst, continuing onto North American Membership Group where she led Product Marketing, and today is leading Best Buy’s CRM Strategy + Personalization team. […]
We’ve stopped the arms race of booth construction. No longer will you need to spend tons of money and hours on designing, building, shipping, constructing, staffing and deconstructing your exhibit booth as every single sponsor and exhibitor will receive the same 10 x 10 space. We will challenge our exhibitors to get as creative as possible within 100 square feet and halt the need to always “one-up” the competition.
Whether you’re a top sponsor or a valued exhibitor, every single client of Momentum’s will receive an electronic copy of the opt-in attendee list so you can continue driving value from your time at The Print Event.
All sponsors and exhibitors will receive a deep audience analysis post-event that can categorize attendees by a number of criteria including company size, number of employees, industry and top digital marketing technologies used.
The Print Event will be offering reduced-fee delegate passes for marketers from brands in order to ensure we deliver the audience that you value most. While this means that solutions will pay more, it helps us ensure that we have the right balance of buy-side and sell-side attendees in the room.
How frustrating can it be when you’ve spent tons of money and hours on your exhibit only to see most of your swag scooped up by unqualified attendees who just roam the miles of aisles? The Print Event will not be offering any exhibit-only passes as this is a serious business conference first designed for those seeking the knowledge and connections required for them to do their jobs better.
Sponsorship opportunities are available in a variety of price ranges. For more information, please contact Benjamin Greenzweig at Ben@momentumevents.com.
Save the date and plan to join hundreds of senior marketing professionals & cutting-edge industry innovators as we explore the latest trends & time-tested tactics behind generating increased performance from a truly integrated offline and online strategy.
The conference has negotiated discounted hotel rates for The Print Event attendees. Hotel reservations are taken on a first-come, first served, space available basis.
Standard Guestrooms: $159 plus tax per night
To guarantee a room at the discounted rate, all reservations must be received by July 19, 2019.
A dedicated website is now available for attendees to book their hotel rooms online. Reservations can be made by clicking here.
All reservation requests must be accompanied by a credit card guarantee for a deposit of one night’s room and tax for each room reserved.
Surrounded by fellow CMO and CMBDOs from some of the largest professional services organizations in the world creates a tremendously rich environment for learning that I look forward to every year.
I was thoroughly impressed by the quality and timeliness of the content shared, the speakers and the awesome facility itself. Your team worked seamlessly together to give me and the rest of your guests the most comfortable experience.
The event presents timely information that is highly relevant to our business, and directionally of use as we look to the future. Our attendees share their learnings with internal stakeholders so Bodybuilding.com can better capitalize on opportunities that will impact our top and bottom lines.