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  • Recasting the Print Catalog for Today’s Consumer
    by Momentum on May 29, 2019 at 7:23 pm

    Catalog Marketing for Today’s Consumer Think catalogs are a thing of the past? Not so fast. When we think “marketing” in 2019, many of us think of one word: digital. That’s not for nothing, as it dominates in today’s marketing landscape. However, we’re seeing more and more brands embracing print advertising once again, after abandoning […]

  • This Marketing Plan Just Got Personal: Personalization in Print
    by Momentum on May 29, 2019 at 7:12 pm

    Personalized Marketing in Print Over half of your customers are more likely to do business with you when you use personalized marketing. This tactic is gaining in popularity and can even be integrated into your print marketing tactics.  How can you combine personalized marketing and traditional print? How does personalized print marketing fit into today’s digital landscape? […]

  • E-Mail vs Real Mail: How to Compare Digital and Direct Mail Statistics
    by Momentum on May 29, 2019 at 5:27 pm

    Did you know that 54 percent of consumers want to receive mail from brands that they are interested in? Print mail is a meaningful way to connect with your current and potential customers. The direct mail marketing world is not dead. The print industry is still a profit-driving marketing tactic used all over the world. Learn more about direct […]

  • Integrated Advertising: How to Integrate Social Media with Print Ads
    by Momentum on May 29, 2019 at 5:07 pm

    If you think that traditional advertising methods like print advertising are old news, think again. Print marketing comes second only to search engine marketing when ranking the top paid advertising methods. Multiple marketing experts agree that not only is print marketing still relevant, but it’s also crucial to combine it with your digital marketing efforts.  This is what’s […]

  • From Coupons to Codes: Analyzing Print Marketing Attribution
    by Momentum on April 19, 2019 at 3:11 pm

    Do you have a way to measure your current sales and conversions when it comes to your marketing tactics? Referred to as marketing attribution, it’s important to have a handle on what your marketing and sales analytics. Without this understanding, it’s impossible to tell how well you’re doing on your marketing and where you need to […]

  • Segment Before Sending: 5 Smart Strategies for Segmentation in Print Marketing
    by Momentum on April 19, 2019 at 3:10 pm

    Are you wasting time with marketing technologies that are impersonal and ineffective? In today’s digital world, businesses bombard consumers with marketing emails, pop-ups, and banners. Customers have started to ignore these popular digital marketing strategies. A study by the U.S. Postal Service discovered that people are quick to process digital ads, but print ads elicit a mor […]

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