Presentation: An Account Based Approach to Personalization in Print

Everyone is talking about the benefits of Personalized Content, but few companies, particularly those in heavily regulated industries, are able to deliver at every customer touch point. Aflac and DeskNet will talk about how to enable your Sales and Marketing teams to communicate with customers at the individual Account level while adhering to complex compliance regulations. We will discuss the impact this has on building customer rapport, driving enrollment rates, and laying the foundation for loyalty, as well as, the myriad of cost savings benefits! This is must-see if customer retention and sales enablement are at the top of your list.

  • Mike Fitzsimons, CEO, DeskNet
  • Catherine Bouknight, Group Marketing Consultant, Aflac