Panel: Print, Digital and Social – How to Take the Best of Each for an Ideal Omnichannel Strategy

Print serves brand marketers best not as an isolated funnel, but as a key player in a larger omnichannel strategy. Each channel has its part to play and new tools for tracking print engagement make it increasingly measurable. Panelists will discuss the best approaches to targeting customers across all channels in order to achieve integrated marketing success.

Moderator:

  • Jeremy Goldman, Founder, Goldman Intel

Panelists:

  • Mike Messersmith, General Manager – US, Oatly
  • Faye Bliese Director of Brand and Digital Transformation, Land O’ Lakes Inc.