Director, Acquisition Marketing @ Betterment
David Landau joined Betterment as Director of Acquisitions in 2018. Since joining, he’s driven strategic growth by focusing on partnerships, referral marketing, and the mobile customer journey. His work follows successful runs as Citi’s Head of Digital Acquisitions (Onsite and Email) and Head of Digital Personalization, during which he reshaped the web and loyalty strategies for their North America credit cards division. David previously led marketing strategy at the famed I LOVE NEW YORK campaign. He is an avid runner, traveler, and fiction reader who lives with his family in NYC.