Senior Marketing Manager @ Freshly
Heather is a subject matter expert when it comes to direct mail. At Freshly, Heather is responsible for the strategy development, media planning and execution of Freshly’s direct mail marketing campaigns. She’s focused on the direct marketing goals of driving customer growth and improving conversion rates. Heather’s analytical approach and results-driven mindset enabled her to develop a reporting structure and mail schedule to scale direct mail from 3.5MM in 2018 to over 11MM in 2019. Prior to joining Freshly, Heather was Senior Marketing Manager at Time Inc. where she was responsible for direct mail, paid search and website acquisition.