CMO and Vice President, Marketing & Digital Engagement @ Wolters Kluwer
Lou Cohen brings twenty years of Digital Marketing expertise to Wolters Kluwer Legal & Regulatory US as the CMO & VP of Marketing & Digital Engagement. In this role, Lou leads the division’s Marketing organization to engage and enable legal, business and healthcare compliance professionals to be more effective and efficient. Including three domestic & two global business units, Lou’s team has driven sustained growth & digital transformation for the Legal & Regulatory US division since he joined in 2015.
Prior to joining Wolters Kluwer, Lou was the SVP – Head of External Digital Marketing in Citi’s consumer finance division. During his tenure with Citi, Lou’s strategies in Digital Marketing led to the remarkable growth of credit card, mortgage & bank account acquisitions while supporting consumer engagement & branding initiatives. Lou also spent six years in leadership roles at Microsoft Advertising as a Regional Manager for the Microsoft Media Network & Search Account Management teams. Lou began his career as an internet entrepreneur in the late 1990’s with a small business for collectibles trading online, leading him to roles as a General Manager or Director of Marketing at several e-commerce start-ups.
As a sought-after speaker and lecturer, Lou’s unique insights add value to conferences and panels across all aspects of Marketing and Business Development. You can find Professor Cohen teaching Digital Marketing, Search Marketing, & Social Media Strategies for the MBA programs at CUNY’s Baruch College as well as at New York University’s Stern School of Business. He holds a B.S. in Industrial Management & Entrepreneurship from Carnegie Mellon University and an MBA from Baruch College. Lou has been recognized with awards from several organizations including Gramercy Institute, the Direct Marketing Association (DMA), the American Marketing Association (AMA), & Marketing EDGE.